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Why “Forever Chemicals” Don’t Belong Near Our Kids


Every summer, we pack the beach bag full of sunscreen, snacks, and tiny swimsuits — ready for salt, sunshine, and laughter. But hidden in many swimwear fabrics are chemicals that shouldn’t be anywhere near our children’s skin.

They’re called “forever chemicals”, or PFAS — and once you know what they do, you’ll never look at conventional swimwear the same way again.


What Are “Forever Chemicals”?

Forever chemicals are synthetic compounds added to many fabrics to make them “waterproof,” “stain-resistant,” or “quick dry.” On the surface, they sound like a great idea — especially for kids’ swimwear.
But here’s the catch: PFAS never break down in the environment or our bodies. They accumulate — in our water, soil, and even our bloodstream.

Exposure to PFAS has been linked to hormonal disruption, weakened immune systems, and developmental delays. And because children have thinner, more absorbent skin, they’re especially vulnerable.

That’s why at Len Swim, we made a commitment from day one:
Our infant swimwear, toddler swim wear, and newborn swimsuits will always be 100% PFAS-free, toxin-free, and certified safe.


Why It Matters for Children’s Swimwear

Children’s skin is far more sensitive than adults’. When they spend hours playing, splashing, and soaking in their swimmers, every ingredient in that fabric matters.
Most commercial swimwear — even those labeled as “safe” — can contain chemical coatings that leach microplastics and toxins into the water, or directly onto your child’s skin.

Choosing non-toxic, Oeko-Tex® certified fabrics ensures your child’s swimsuit is free from harmful dyes, heavy metals, and forever chemicals — giving you peace of mind while they play in the sun.


The Len Swim Difference

We don’t just make swimwear. We make childhood memories you can trust.
Our bright kids swimwear range is made with:

✔️ Recycled materials from post-consumer bottles — soft, sustainable, and safe
✔️ UPF50+ protection for all-day sun safety
✔️ Long sleeve swimwear options for extra coverage
✔️ No internal tags, for sensory-friendly comfort
✔️ Snap-change swimsuits, making nappy changes quick and easy
✔️ Bold, bright prints that kids love — because protection shouldn’t mean boring

We’re proud that every Len piece is designed to last — through the sand, surf, and sibling hand-me-downs — without ever compromising your child’s health.


A Healthier Future Starts with Conscious Choices

Every parent wants to protect their child — from sunburns, from toxins, from harm we can’t always see. Choosing safe, chemical-free swimwear is one small step that makes a big difference.

At Len Swim, we believe that infant and toddler swimwear should celebrate play, protect their skin, and preserve the planet.
Because the only thing that should last forever… are their core memories, not the chemicals. 💛


Ready to Make the Switch?

Discover bright, sustainable kids swimwear made with love, safety, and purpose.
Shop our toxin-free long sleeve swimwear, infant swimsuits, and toddler rash sets today — and feel good knowing you’re choosing what’s best for your little one, and the planet.